Nazara Technologies, a gaming and esports firm based in Mumbai, today announced that it will launch "gCommerce" by integrating with the Open Network for Digital Commerce (ONDC), which is supported by the Indian government.
E-commerce is smoothly integrated into games with gCommerce, a unique in-game monetization platform. Low in-app purchase (IAP) conversion rates and subpar advertising yields are two issues that Indian game creators have long faced, and the integration attempts to solve both.
Nazara and ONDC Network are redefining game monetization through gCommerce, taking advantage of India's flourishing e-commerce market and giving creators access to new, scalable revenue streams.
Currently in a soft launch phase, game creators will have access to it starting in the first quarter of 2026.
The user experience is improved by the integration since it enables them to make wise purchases as they carry on with their gaming adventures.
