A one-tap purchase function has been introduced by Glance, a prominent smart lock screen platform, in collaboration with Swiggy Instamart, a rapid commerce platform. The new effort makes it easier for companies to reach India's 230 million active users by enabling customers to place orders straight from their smartphone lock screens.
Users may make an immediate purchase by tapping on promotional information on the Glance lock screen, which takes them straight to the relevant Swiggy Instamart product page.
The collaboration seeks to improve the efficiency of brand communication and simplify the purchasing experience for customers. With a data-driven strategy, Glance and Swiggy Instamart's partnership aims to increase the exposure of consumer packaged goods (CPG) businesses.
By merging Swiggy's user data with Glance's engagement measurements, advertisers can target specific audience segments at the best moments. Significant success has already been shown with this approach; some businesses have seen an average 10% increase in sales.
Glance and Swiggy are using the InMobi Exchange, a mobile advertising network that enables campaigns to run across about 30,000 mobile applications in India, to broaden the reach of this one-tap purchasing functionality.
By reaching users on other premium applications and expanding their advertising efforts beyond the lock screen, this connection helps businesses achieve even more noteworthy commercial results.
Users can connect with promotions across numerous touchpoints with ease thanks to this all-encompassing strategy, which improves brand engagement.
