Aditya Birla Housing Finance Limited partners with BharatPe to offer secured lending products

Aditya Birla Capital Limited's subsidiary Aditya Birla Housing Finance Limited (ABHFL) has teamed up with fintech upstart BharatPe, situated in New Delhi. By providing streamlined access to secured loans through cutting-edge digital technologies, ABHFL is the first home finance firm to collaborate with BharatPe, greatly improving the user experience.

Through the cooperation, ABHFL will be able to provide secured lending products to BharatPe's network of more than 1.3 crore merchants in more than 450 Indian locations, including Home Loans (HL) and Loans Against Property (LAP).

To assist small companies and independent entrepreneurs outside of large cities, the alliance will concentrate on interacting with retailers in Tier 2 and Tier 3 markets. 

The cooperation aims to provide tailored financial solutions that are particular to various areas to a wider audience, hence catering to the different demands of BharatPe's clientele.

The BharatPe app will provide merchants easy access to various credit options. A more seamless application procedure is made possible by the digital integration, which also provides advantages including real-time updates, quicker loan processing times, and more transparency. 

The simplified procedure is intended to improve the efficiency and friendliness of the loan application process, in accordance with ABHFL's objective to offer easily accessible financial solutions that are customised to meet the changing digital needs of its clientele.