Myntra has entered the quick-commerce space with the launch of M-Now, a new service designed to deliver fashion, beauty, and lifestyle products within 30 minutes.
Initially available in Bengaluru, M-Now plans to expand to other major cities such as Delhi, Mumbai, and Pune in the near future.
This move comes as Myntra targets the increasing demand for rapid delivery, particularly among younger consumers, including Gen Z and millennials.
“Myntra’s partnership with global leading brands puts us in a unique position to cater to the diverse and evolving fashion needs of the country. M-Now will play a key role in expanding fashion choices and reshaping India’s lifestyle shopping experience,” said Nandita Sinha, CEO of Myntra.
