IDFC FIRST Bank launched an AI-powered holographic digital avatar of Amitabh Bachchan

10 Dec 2024

News
IDFC FIRST Bank launched an AI-powered holographic digital avatar of Amitabh Bachchan

An AI-powered holographic digital avatar of Amitabh Bachchan, the most renowned and renowned actor in the nation, has been introduced by IDFC FIRST Bank. Customers can view information on banking products and services by interacting with the iconic actor's digital avatar through the cutting-edge Holographic Extended Reality (HXR) equipment.

The first gadget was unveiled at the Mumbai branch of IDFC FIRST Bank in Juhu. Similar devices will be installed by the bank in high-traffic branches and other key areas across the country.

The HXR device provides touch-enabled interaction and was created in partnership with Ikonz Studios. Consumers can ask questions concerning important services including Mobile Banking, Monthly Interest Credits, Zero Fee Banking, and the special Current Account BRAVO. In later stages, the Bank will incorporate more product options.

The bank claims that the content the avatar delivers is meticulously crafted for clarity and engagement, highlighting the firm's emphasis on accessible and individualized banking products.  

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