Urban Company partners with Blinkit; water purifiers to be delivered in 30 minutes and installation in just three hours

Zomato-backed quick-commerce platform Blinkit has teamed with home services provider Urban Company.  The collaboration is expected to transform the delivery and setup of Urban Company's newly introduced Native M1 and M2 water purifiers. These water purifiers will be delivered in thirty minutes by the Zomato-backed firm, and installation will take only three hours.

The project represents a major growth for the Zomato-owned platform Blinkit, which is going beyond its typical offerings of food and necessities to include home appliances and other items. The alliance redefines expectations for home appliance purchases by promising a flawless consumer experience, from quick delivery to easy installation. 

Co-founder and chief operating officer of Urban Company Varun Khaitan praised the Native water purifier's performance, pointing out its clever connection with the UC app to monitor water quality and usage. In just four months, the business claims to have sold over 15,000 units.