Swiggy introduced new Market Intelligence Dashboard to equip restaurants with critical data to enhance their business strategies

The leading foodtech company Swiggy, headquartered in Bengaluru, has unveiled a new Market Intelligence Dashboard that is intended to provide its restaurant partners with extensive information. The tool's objective is to give eateries access to vital information that will improve their operational effectiveness and commercial strategy. It is meant to assist all partner restaurants in navigating the cutthroat meal delivery market, regardless of their size or kind of cuisine.

There is an Overview Tab on the dashboard that gives a comprehensive picture of how a restaurant is doing about the market as a whole. Important variables like expenditure, consumer involvement, and business operations are included in this. In order to help restaurant partners compare their performance to industry norms, the tab provides both an overall score and detailed scores for each category.

Operational and Business metrics have their tabs on the dashboard. Essential business metrics, such as average order value and order growth, are the subject of the Business Metrics Tab, which compares them to industry best practices. 

This aids eateries in pinpointing opportunities for expansion and enhancement. Through data like order cancellations, availability, and customer complaints, the Operational data Tab assesses operational efficiency and makes sure restaurants can continuously provide high-quality service.

The Funnel Metrics Tab, which examines consumer behaviour and conversion rates, is an additional essential component. In order to maximise menu options and raise customer happiness, this gives insights on how patrons engage with the restaurant's offers and services. 

Ads and discounts are among the marketing expenses of Swiggy that are tracked via the Spend Metrics Tab. Restaurants may use this information to gauge how well their marketing campaigns are working and adjust their budget accordingly.