Myntra partners with Twid to revolutionize the shopping experience by utilising reward points for purchases on Myntra

The massive fashion e-commerce company Myntra and the rewards-based payment network Twid have established a strategic alliance. Through the arrangement, shoppers will be able to utilize their reward points to make purchases on Myntra, which is intended to revolutionize their shopping experience. 

Customers' purchasing power will be increased by the "Pay with Rewards" structure, which will enable them to easily combine their loyalty and reward points from different banks and businesses. By enabling customers to apply accrued reward points at checkout, the Myntra and Twid cooperation seeks to unleash considerable customer discounts. Consumers can use their points from rewards programs for debit and credit cards, Intermiles, PAYBACK (formerly Zillion), and TimesPoint. 

During Myntra's most recent End Of Reason Sale (EORS), where customers took advantage of significant extra savings on their purchases, the connection was particularly useful in increasing their purchasing power.

Twid, which was established in 2020 by Amit Sharma, Rishi Batra, and Amit Koshal, has developed a strong rewards-based payment network. It converts reward points into completely fungible money that can be used for a range of transactions with more than 100,000 Indian merchants. Notable partners of Twid are Axis Bank, YES BANK, IndusInd Bank, Flipkart Supercoin, Intermiles, and PAYBACK; these partnerships total over $2.2 billion in points.