General Motors, Magna, and Wipro have announced a partnership to create a B2B sales platform - SDVerse

A collaboration between General Motors (GM), Magna, and Wipro has resulted in the creation of SDVerse, a B2B sales platform that aims to transform the sourcing and procurement process for automotive software. By acting as a middleman between customers and providers of embedded vehicle software, SDVerse hopes to replace the conventional captive software development techniques.  Through the use of a digital platform, the effort seeks to improve efficiency and transparency in the automotive software industry by enabling direct communication between stakeholders.

Prashant Gulati was appointed CEO of SDVerse on March 5, 2024,. He is a thought leader in software technology and has over 20 years of experience starting and running automotive companies. He makes the most of new technology, including artificial intelligence, in the car sector. With the need for automotive software estimated to roughly treble this decade, SDVerse is expected to take advantage of upcoming technologies like artificial intelligence. By bridging the gap between the supply and demand for automotive software, SDVerse hopes to protect innovation and profitability as the industry transitions to software-defined cars.

As per the official statement released by the firm, SDVerse assures its customers of several advantages, such as decreased expenses, time, and complexity related to software development and acquisition. By removing effort duplication and facilitating the reuse of previously built software, SDVerse seeks to promote higher-quality software through better testing and validation.   Additionally, the platform aims to optimise resource allocation, freeing OEMs and suppliers to concentrate on innovation that improves the experiences of drivers and passengers. 

Furthermore, SDVerse introduces a novel method of software sourcing that allows businesses to source software independently of hardware, making OEM software creation an appealing substitute.

Global strategy consultant Roland Berger provided strategic guidance to GM, Magna, and Wipro as they developed SDVerse together. An exclusive "Launch Partner" group including of top industry players like Ampere*, FEV, Forvia, HL Mando, NXP Semiconductors, TTTech Auto, and Valeo has endorsed the platform.Global strategy consultant Roland Berger provided strategic guidance to GM, Magna, and Wipro as they developed SDVerse together. An exclusive "Launch Partner" group including of top industry players like Ampere*, FEV, Forvia, HL Mando, NXP Semiconductors, TTTech Auto, and Valeo has endorsed the platform.

Accelerating the shift to software-defined vehicles, the joint endeavour aims to promote cooperation and co-creation of innovative solutions.