Flipkart has launched its UPI app, super.money, targeting improved financial services

In an effort to further penetrate the fintech market, Flipkart has released the super.money Unified Payments Interface (UPI) app. Targeting improved financial services, the Walmart-owned firm wants to take advantage of the well-liked UPI infrastructure. 

With a beta version restricted to 100,000 users, super.money is still under testing. By emphasising the provision of concrete advantages like up to 5% cashback on a range of transactions, Flipkart is taking direct aim at competitors who give out coupons, scratch cards, or coins as loyalty rewards.

Super.money distinguishes itself by offering "real cashback" as opposed to "useless rewards," hoping to draw in customers looking for more direct and noticeable advantages. 

In the near future, the app is anticipated to provide further services, including secured cards and loans, in collaboration with organisations like DMI Finance, Axis Bank, and Credit Saison India.