Aditya Birla Sun Life AMC Limited enhances the digital experience for its investors with the launch of 'MyMutualFundGPT'

The introduction of 'MyMutualFundGPT' by Aditya Birla Sun Life AMC Limited (ABSLAMC) has marked a significant advancement in improving the digital experience for its investors. The generative AI-powered tool can provide answers that go beyond simple keyword matching since it is made to comprehend the context of investors' questions. With this tool, the firm hopes to make it easier for customers to find information about its goods and services while also improving user experience and intuitiveness.

A significant turning point in the mutual fund industry's shift towards digital innovation has been reached with the launch of MyMutualFundGPT. The CEO and Managing Director of ABSLAMC, A Balasubramanian, highlighted how the tool is changing digital interactions in the industry. 

ABSLAMC expects more investor interaction and recurring visits to its digital platforms with the launch of MyMutualFundGPT. It is anticipated that the tool's conversational interface would improve the intuitiveness of digital interactions and entice users to delve deeper into the information. 

One of the top asset managers in India, Aditya Birla Sun Life AMC Ltd serves over 7.89 million investor folios across more than 290 locations across the country. The organisation, which as of December 31, 2023, has total assets under management (AUM) of Rs 3,247 billion, is focused on innovation and technology to improve service quality and engagement with its large investor base.