Meta launched its business product WhatsApp Flows in India during Wednesday's 'Conversations' event

At Meta's second annual Conversations conference in Mumbai, WhatsApp unveiled a number of new capabilities for Indian companies. The features include Flows, which lets companies personalise chat experiences for clients, Payments, which lets clients accept payments within chat, and Meta Verified, which bestows a seal of legitimacy and other advantages on companies. With the help of the feature called "flows," businesses may build elaborate menus and forms that consumers can use to conduct different tasks without leaving the chat window.

Payments is a feature that makes it simpler to finish a transaction in chat. Customers in India may now add things to their shopping carts and transfer payments using the method of their choosing, including debit and credit cards and any of the approved UPI applications. In order to make paying for anything as easy as sending a message, WhatsApp is collaborating with partners Razorpay and PayU. Payments are already available in Singapore and Brazil as well.

Customers may be certain they are conversing with the correct company by using the Meta Verified function, which enables businesses to gain verification from Meta. Businesses who prove their validity to Meta in order to get verified gain a verified badge, better account assistance, and impersonation protection. Additionally, Meta Verified will include premium features like multi-device support so that several staff can answer to clients and the ability to create a personalised WhatsApp page that is simple to find via a web search. Before being made available to companies utilising the WhatsApp Business Platform, Meta Verified will shortly be tested with small businesses using the WhatsApp Business app.