Kerala government has launched a unique bidding game to boost its tourism programme

To strengthen its tourist initiative, the Kerala government has created a one-of-a-kind bidding competition. Kerala Tourism has created "Holiday Heist," a social media bidding game in which participants may win holiday packages at the lowest possible costs, in an effort to entice travellers from across the nation and overseas.

According to the tourist department, the game, powered by WhatsApp, provides a bidding experience through which victors may win travel packages targeted at promoting Kerala's worldwide acknowledged attractive attractions. The platform for the game is Maya, Kerala Tourism's official WhatsApp chatbot (7510512345). Maya releases new trip packages every day for 30 days, during which time customers must bid to win. With 30 enticing packages to choose from, bidders may choose the most cost-effective travel package. Notably, since its inception, the chatbot has received 50,000 bids, with lucky winners obtaining items worth Rs 30,000 for a just Rs 5. Every day at 3 p.m., the winning offer is revealed.