Yuvraj Singh's latest endeavor, Twiddles, is a guilt-free indulgence business that is bringing him into the spotlight off the field. By offering a variety of healthful, flavorful snacks designed for conscientious consumers, Twiddles seeks to fill the long-standing need in the market for nutrient-dense, filling snacks without sacrificing flavor.
The philosophy of Twiddles is summed up by Yuvraj: "We all eat a variety of foods, whether they are nutritious or not. With alternatives to suit every lifestyle, Twiddles is here to help maintain that balance.
With up to 70% nuts and seeds, no preservatives, 70% less sugar, and no palm oil, Twiddles is introducing three new product categories: almond, walnut, and cashew chocolate spreads.
In addition, they are launching simple snackable bits that are sweetened with dates to provide quick energy.
To launch this brand, Yuvraj Singh has teamed up with Alfinity Studios. Alfinity Studios is a venture capital firm that specializes in working with influencers and celebrities to introduce consumer-facing, purpose-driven products.
Twiddles will be originally sold in India through retail, fast commerce, and e-commerce channels. Additionally, the brand is in discussions with a number of well-known partners to increase distribution through some intriguing co-branded partnerships.
Twiddles also intends to expand internationally within six months of its introduction, with the goal of revolutionizing snacking globally from India by incorporating quality, creativity, and purpose into each bite.
