Swiggy has launched SNACC, a new app that promises to deliver quick meals, beverages, and snacks within 15 minutes. The announcement comes at a time when the rapid food delivery industry in India is thriving, with established platforms and emerging startups rushing to accommodate the expectations of consumers who want meals delivered to their door faster than ever before.
The SNACC rollout mirrors an industry-wide approach of launching several apps to distinguish out and cater to diverse user categories.
This strategy is already in use at rival platforms such as Blinkit, which has launched Bistro, and Zepto, which has introduced Zepto Cafe for speedy food deliveries.
